Current：Home > StocksWhy the price of Coke didn't change for 70 years (classic) -WealthEdge Academy
Why the price of Coke didn't change for 70 years (classic)
View
Date：2025-04-14 06:35:47
This episode originally ran in 2012.
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "I'd Like To Buy The World A Coke" by New Seekers and "Always Coca-Cola" by Joey Diggs
veryGood！ (727)
Related
- A White House order claims to end 'censorship.' What does that mean?
- Migrant crisis in New York City worsens as asylum seekers are forced to sleep on sidewalks
- New Jersey Gov. Phil Murphy leaving Italy vacation early after death of lieutenant governor
- Ukraine says Russia hits key grain export route with drones in attack on global food security
- 2025 'Doomsday Clock': This is how close we are to self
- How much money do you need to retire? Americans have a magic number — and it's big.
- Reese Witherspoon and Jim Toth Settle Their Divorce 4 Months After Announcing Breakup
- In latest TikTok fad, creators make big bucks off NPC streaming
- Bodycam footage shows high
- Florida State women's lacrosse seeks varsity sport status, citing Title IX
Ranking
- $73.5M beach replenishment project starts in January at Jersey Shore
- How much money do you need to retire? Americans have a magic number — and it's big.
- Ashlee Simpson's Barbie-Themed Birthday Party For Daughter Jagger Is Simply Fantastic
- Blackpink’s Jisoo and Actor Ahn Bo-hyun Are Dating
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Deep-sea mining could help fuel renewable energy. Here's why it's been put on hold.
- Leah Remini Sues Scientology and David Miscavige for Alleged Harassment, Intimidation and Defamation
- Kim Cattrall Makes Surprise And Just Like That Appearance Ahead of Season Finale Cameo
Recommendation
$73.5M beach replenishment project starts in January at Jersey Shore
Reese Witherspoon and Jim Toth Settle Their Divorce 4 Months After Announcing Breakup
Politicians ask Taylor Swift to postpone 6 LA concerts amid strikes: 'Stand with hotel workers'
MLB trade deadline winners and losers: Mets burning it all down was a big boon for Astros
Woman dies after Singapore family of 3 gets into accident in Taiwan
Topical steroid withdrawal is controversial. Patients say it's real and feels 'like I'm on fire.'
Oprah, Meryl Streep and more have donated at least $1 million to help striking actors
How to watch Lollapalooza: Billie Eilish and others to appear on live stream starting Thursday