Current:Home > Scams'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -WealthEdge Academy
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-18 01:09:37
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (36918)
Related
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- Twitter labels NPR's account as 'state-affiliated media,' which is untrue
- The Biden Administration Rethinks its Approach to Drilling on Public Lands in Alaska, Soliciting Further Review
- Why sanctions don't work — but could if done right
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Inside Clean Energy: In a Week of Sobering Climate News, Let’s Talk About Batteries
- The EPA says Americans could save $1 trillion on gas under its auto emissions plan
- Warming Trends: Smelly Beaches in Florida Deterred Tourists, Plus the Dearth of Climate Change in Pop Culture and Threats to the Colorado River
- Travis Hunter, the 2
- Blake Lively Gives a Nod to Baby No. 4 While Announcing New Business Venture
Ranking
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Inspired by King’s Words, Experts Say the Fight for Climate Justice Anywhere is a Fight for Climate Justice Everywhere
- Blake Lively Gives a Nod to Baby No. 4 While Announcing New Business Venture
- Man who ambushed Fargo officers searched kill fast, area events where there are crowds, officials say
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- Earth Has a 50-50 Chance of Hitting a Grim Global Warming Milestone in the Next Five Years
- Illinois Solar Companies Say They Are ‘Held Hostage’ by Statehouse Gridlock
- Travis Scott Will Not Face Criminal Charges Over Astroworld Tragedy
Recommendation
The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
California Regulators Banned Fracking Wastewater for Irrigation, but Allow Wastewater From Oil Drilling. Scientists Say There’s Little Difference
Alabama lawmakers approve new congressional maps without creating 2nd majority-Black district
Shawn Johnson East Shares the Kitchen Hacks That Make Her Life Easier as a Busy Mom
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
Mega Millions jackpot grows to an estimated $820 million, with a possible cash payout of $422 million
A regional sports network bankruptcy means some baseball fans may not see games on TV
The math behind Dominion Voting System's $1.6 billion lawsuit against Fox News